Betnaija Logo & Brand Guide: Everything You Need

What is Betnaija? – A Brief Overview

Betnaija is a leading online sports betting platform in Nigeria, offering a wide range of betting options on football, basketball, tennis, and many other sports. It's known for its user-friendly interface, competitive odds, and numerous promotions. For many football fans, keeping up with the premier league highlights is just as important as placing a bet, and Betnaija caters to both passions. Understanding how to withdraw from betnaija is crucial for every user, and the platform strives to make this process as seamless as possible.

Why a Brand Guide Matters for Betnaija

A consistent brand identity is paramount for Betnaija’s continued success. This brand guide ensures that all communications, from marketing materials to website design, accurately reflect Betnaija’s values and build trust with its audience. Maintaining a strong and recognizable betnaija logo is a key element of this consistency.

Who is this Guide For?

This guide is designed for anyone representing the Betnaija brand, including affiliates, marketing partners, media outlets, and internal teams. It serves as a comprehensive resource for maintaining brand consistency across all touchpoints.

The Betnaija Brand Identity

Brand Personality & Values

Betnaija embodies a personality that is exciting, trustworthy, and accessible. Core values include integrity, innovation, customer focus, and a commitment to responsible gaming.

Target Audience

The primary target audience is sports enthusiasts aged 18-45 in Nigeria, with a strong interest in football (particularly the English Premier League), basketball, and other popular sports. They are tech-savvy, active on social media, and seek entertainment and potential financial gain. Often, conversations turn to remembering when last time arsenal won premier league.

Brand Voice & Tone

The brand voice is energetic, confident, and engaging. The tone is conversational and approachable, avoiding jargon and maintaining a friendly demeanor.

Logo Usage Guidelines

Primary Logo – Core Identity

The Betnaija logo is the cornerstone of our brand identity. It must be used consistently and correctly in all applications.

Logo Variations

The primary logo is available in full color, black, and white variations. The full-color version should be used whenever possible. Black and white versions are acceptable for situations where color reproduction is limited. Maintaining the clarity of the betnaija logo is essential.

Minimum Size & Clear Space

To ensure legibility, the logo should not be reproduced below a certain size. A specified clear space surrounding the logo must be maintained, free from any other graphic elements.

Incorrect Logo Usage

Avoid distorting, stretching, or altering the logo in any way. Do not change the colors, add effects, or place other elements within the logo.

Secondary Logos & Icons

Currently, Betnaija does not utilize extensive secondary logos. Icons used for specific promotions will adhere to the overall brand style.

Usage Scenarios for Secondary Elements

Any promotional icons will be provided with specific usage guidelines.

Logo Color Palette

Primary Brand Colors

• Primary Color: #007BFF (RGB: 0, 123, 255; CMYK: 100, 52, 0, 0)
• Secondary Color: #28A745 (RGB: 40, 167, 69; CMYK: 76, 0, 57, 35)

Secondary/Accent Colors

• Accent Color 1: #FFC107 (RGB: 255, 193, 7; CMYK: 0, 24, 97, 0)
• Accent Color 2: #DC3545 (RGB: 220, 53, 69; CMYK: 0, 76, 69, 14)

Typography

Primary Font Family

The primary font family is Roboto, chosen for its readability and modern aesthetic.

Different Weights & Styles

Roboto is available in various weights (Regular, Bold, Light) and styles (Italic). Use these strategically to create visual hierarchy.

Usage Hierarchy

Roboto Bold for headings, Roboto Regular for body text.

Secondary Font Family

A secondary font is not currently in use.

Font Sizes & Leading

Font sizes will vary depending on the application, but maintain consistent leading (line height) for optimal readability.

Font Color Guidelines

Use brand colors for font colors, ensuring sufficient contrast against background colors.

Imagery & Visual Elements

Photography Style

Subject Matter & Composition

Photography should focus on real people enjoying sports and the excitement of betting. Composition should be dynamic and engaging.

Mood & Tone of Images

Images should convey a sense of energy, excitement, and inclusivity.

Illustration Style

Illustrations, if used, should be clean, modern, and align with the brand’s overall aesthetic.

Style Guide for Illustrations

Illustrations should utilize the brand color palette and maintain a consistent visual style.

Iconography Style

Consistent Icon Style

Icons should be simple, geometric, and easily recognizable.

Image Usage Rights & Considerations

All images used must be properly licensed and adhere to copyright regulations.

Brand Applications

Website & Digital Platforms

Logo Placement & Responsiveness

The logo should be prominently displayed on all web pages, and its placement should be responsive across different devices. Users need to easily identify the betnaija logo.

UI/UX Considerations

The user interface (UI) and user experience (UX) should be intuitive and visually appealing, incorporating brand colors and typography.

Marketing Materials

Business Cards, Flyers, Posters

All marketing materials should adhere to the brand guidelines, utilizing the logo, colors, and typography correctly.

Social Media Graphics

Social media graphics should be visually engaging and optimized for each platform.

Email Templates

Email templates should maintain brand consistency and include the logo and brand colors.

Advertising Guidelines

TV/Video Commercials

TV and video commercials should reflect the brand’s personality and values.

Banner Ads

Banner ads should be visually compelling and adhere to advertising best practices.

Sponsorship & Partner Materials

All sponsorship and partner materials must be approved by the Betnaija marketing team to ensure brand consistency.

Voice and Messaging Guidelines

Key Messaging Points

Focus on Betnaija’s reliability, wide range of betting options, competitive odds, and commitment to responsible gaming.

Tone of Voice Examples

• Do: “Experience the thrill of sports betting with Betnaija!”
• Don’t: “Betnaija is the best betting site – guaranteed!”

Words to Use/Avoid

Use: Exciting, Reliable, Competitive, Secure, Responsible.Avoid: Misleading, Exaggerated, Unsubstantiated claims.

Brand Story & Narrative

Betnaija’s story is one of innovation and a passion for sports. We aim to provide a safe and enjoyable betting experience for all our customers.

Brand Assets & Downloads

Where to Download Logos & Brand Assets

Approved logos and brand assets can be downloaded from the designated Betnaija brand portal.

File Formats & Specifications

Logos are available in various file formats (PNG, JPG, SVG) and resolutions.

Usage Agreement/Licensing Information

All downloaded assets are subject to the Betnaija brand usage agreement.

Common Mistakes to Avoid

Logo Misuse Recap

Avoid distorting, stretching, or altering the logo in any way.

Typography Errors

Ensure consistent use of the primary font family and appropriate weights and styles.

Inconsistent Branding

Maintain consistency across all touchpoints to reinforce brand recognition.

Contact Information & Support

Who to Contact for Branding Questions

For any branding-related questions, please contact the Betnaija marketing team at [email protected].

Brand Approval Process

All marketing materials and advertising campaigns must be approved by the Betnaija marketing team prior to launch.

Resources & Further Reading

Additional branding resources and guidelines are available on the Betnaija brand portal. When following the premier league highlights, remember to bet responsibly with Betnaija! Knowing how to withdraw from betnaija is also a key part of responsible gaming.